Why is direct distribution good?ĭirect distribution allows brands to build genuine relationships with the end users of their products. Managing physical distribution from a systems approach can provide benefit in controlling costs and meeting customer service demands.ĭefinition: Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The importance of physical distribution to a company can vary and is typically associated with the type of product and the necessity it has to customer satisfaction. Why is distribution considered to be a very important marketing activity? A channel of distribution connects a link between the producers and the consumers. So through channels of distribution can only fill the gap. So there is big gap between producers and the consumers. It is very important because product in one place while the consumption scattered in many place. If a business does not source the best collection of businesses for this purpose, it can lead to unhappy customers and an inadequate provision of services. Why is distribution important for a business?įunctions of Distribution Channels Distribution channels are important to businesses as they allow for the smooth delivery of goods or services to a customer.
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